10 Tried and Tested Ways to Make Social Media Posts That Get Engagement

Social media is a powerful tool for content marketing, but it requires strategy to capture attention. Here are our top tips for creating posts that stand out and engage your audience.

• 1. Use a Great Visual

  The visual content is what will stop people from scrolling through their endless feeds. If you don’t have an image directly related to your business, use some stock imagery from free sites like Pixabay or Unsplash.

• 2. Write Good Copy

  While the picture gets them to stop, the words get them to click. Use good grammar, flawless spelling, and appropriate punctuation with adequate spacing.

• 3. Don’t Be Self-Centered

  Don’t promote your business and products directly every time. Post about topics in your industry or repost items from others to build credibility and engagement with a wider audience.

• 4. Use Hashtags

  For most social media sites, your post might as well be invisible if you’re not using hashtags. Hashtags tell people what category your post falls into and draw in more engagement from people checking out what’s new in that topic.

• 5. Be Brief

  Don’t make your posts too long because readers will get weary and move on. Use synonyms for longer words and keep your sentences short. Remember that your audience is very distracted.

• 6. Post at Key Times

  This varies by social media type, but your post will get in front of a large audience. You can do a quick Google search to see what days and times are best for the social media platforms you’re using.

• 7. Involve the Readers

  Put engaging questions into your post that will elicit discussion and response. If people are building on the thread below your words, you know your post has been a success.

• 8. Be Persistent

  In today’s socially connected world, it’s not overkill to post, post, and post again. People may need to see something at least a dozen times before even clicking on it, so don’t be afraid to keep trying, and don’t give up.

• 9. Consider the Pros and Cons of Auto-Posting

  You may think that auto-posting saves you time and energy, but an organic effort fueled by the inspiration of the moment might yield better results.

• 10. Be Mindful of Your Audience

  Always consider where your content is being shared and tailor it accordingly. Pay attention to what’s working, what isn’t, and adjust your strategy as needed to keep your audience engaged.

By following these tips, you can create social media posts that captivate your audience and drive real engagement. Remember, consistency and adaptability are key to long-term success in content creation and social media management.